We are a family owned and operated business. Even our employees are like family to us. My name is Andy Hitch. I’m the one taking the picture. My wife is in the green shirt, and my daughter is in the black shirt. We also own Backbone Adventures, which we started back in 2010.
I believe it’s important to know who you’re doing business with. I have 3 rules for my company, rules every staff member lives by:
- Provide the absolute finest customer service and experience
- Provide the best and most reliable equipment
- Stewardship and sustainable trails
Stewardship is huge for us. It doesn’t matter if you choose to ride on your National Forest Trails or Private land, we like to see ATV riding areas kept clean and we like to see folks respect their public land and other users of it. We partner with Stay the Trail and Tread Lightly. In our off time, we like to get out on our public trails so we can clean and repair. It’s what we love to do.
We’re all mountain folks here. I was raised and still live on Storm Mountain just outside Estes Park with my wife Missy and daughter Madison. Mark (pictured in the black shirt on the right) heads up our ebike department. Bonnie (in the black hat and blue shirt) is the general manager and the nicest person you’ll ever meet. Below, you’ll see pictures of my family and some of the staff.
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